Kaus is a large insurance company of 30 years with over 350+ products that is looking to sell pre-packaged insurance plans directly to online consumers.
I created a solution for the website inspired by online retail shopping experiences where users could:
Kaus is a large insurance company of 30 years with over 350+ products that is looking to sell pre-packaged insurance plans directly to online consumers.
I created a solution for the website inspired by online retail shopping experiences where users could:
Working as the only UX designer on the project, I was responsible for all research, branding, design, prototyping, and testing for the project. The project was performed over the course of 2 months with the end goal of creating a new brand for Kaus as well as high fidelity prototypes of the desktop e-commerce website to handoff to developers.
It became apparent through competitve analysis and secondary research that the insurance industry is trending toward a direct-to-consumer approach to selling insurance. In order to compete, Kaus needed a responsive e-commerce platform that allowed users to filter through their large portfolio of products and purchase insurance online and addressed the most crucial user needs and frustrations.